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B2B SEO Content Marketing Services

Receive evergreen content to can increase your organic traffic and generate qualified sales leads

Start your SEO Adventure using Content Marketing

Our B2B Content Marketing services are driven by a Search Engine Optimisation (SEO) and inbound marketing approach. What does this mean? Instead of just churning out content to hit a quantitative target, the goal of the content we create is to drive qualified recurring organic traffic that gets your business found and converts into sales.
Like most great stories we’ve broken down our service offering into three instalments.
Content Strategy
Every business needs a plan in place for their content marketing efforts
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Content Writing
Receive articles that rank in Google and drive relevant traffic
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Content Optimisation
Get the most out of your existing content after performing
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Our approach to content marketing

Where businesses go wrong with content marketing is creating blogs and articles with little SEO strategy. If you are setting numerical targets for the number of posts you want to release, the ROI of your efforts can suffer because the blog posts you generate might not receive any organic traffic from google and only receive email marketing and social media traffic from your own promotion.

This problem and analogy was called ‘the spike of hope and flat line of nope’ by Rand Fiskin.

At Lightside Marketing we focus on creating quality evergreen content for our clients that rank highly in search engines to provide the most ROI as possible. But ensuring that the topics of each blog post has relevant keywords aligned to the intent of your buyer persona, the articles generated can then get found with our approach of writing articles that are superior to your existing search competitors.

Types of Content

We generate content across the full sales funnel. Discovering relevant keywords and understanding the users intent is vital. With ToFU, MoFU and BoFU content assets, you’ll benefit from increased traffic across the whole sales funnel, therefore capturing relevant traffic from those in your target audience who are either researching their pain points, comparing potential suppliers, or ready to buy and looking for a service provider.

This approach means that we won’t just increase your traffic but we’ll also increase he number of sales enquiries to your business as we support you with your with bottom of the funnel sales ready “money keywords” that will fill your pipeline with warm leads.

Start Generating Leads

Ready to turn your website into a sales machine?

Start your adventure with the SEO and Content Wizards.

Complete the form and discover how we can support your business growth.


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