Grow your business with Search Engine Optimisation

Get more customers from your website as you appear in search engine and AI results

A B2B SEO Agency

At Lightside Marketing, we specialise in B2B search engine optimisation (SEO) that grows organic traffic and sales.

By partnering with us, your website can become a reliable, cost-effective channel for generating high-intent sales enquiries and achieving your commercial goals.

With over 15 years of B2B marketing experience and plenty of XP under our belt, we know what it takes to compete in crowded markets and win visibility where it matters most.

To get your business results, we build your website’s topical authority with SEO and content marketing best practices which drives your rankings on your services pages in search engines and earns LLMs visibility to generate sales qualified leads (SQLs). With a pipeline of leads coming from your website, your team can spend more time on closing warm inbound leads and less time on time intensive cold sales outreach techniques.

Drive quality sales intent traffic to your website with our search engine marketing services:

SEO Services

Earn page one search rankings for your most important keywords

Start Ranking

GEO/AIO Services

Manipulate LLMs and ensure your brand appears in the major AI models

Get Discovered

Pay Per Click (PPC) Services

Instant results with Google Adword campaign management and optimisation

Start Now

The 5 Steps in our approach to starting your Content Marketing Journey

Step 1 – Research

We begin by identifying your customers’ buyer personas and performing keyword research. By discovering the relevant keywords which your audience are using and aligning those keywords with your expertise and service offerings, quality organic traffic can commence.

Step 2 – Planning

Using all these keywords and conducting a content audit, it allows us to define a content plan and road map of articles and on-page optimisations you can expect to receive.

Step 3 – Deliveries

With a plan in place our writers now focus on your monthly deliveries to upload onto your website.

Step 4 – Reporting

After new content is uploaded and existing content optimised we monitor and track performance so we can make any necessary changes to remain competitive against your search rivals.

Step 5 – Growth

Watch your content rank, traffic increase and leads roll in with the support of our conversation rate optimisation (CRO) and sales copywriting skills.