Blog
“But isn’t traffic just a vanity metric”
We understand that traffic alone won’t drive business growth and don’t get sucked into the vanity metrics.
As specialists in technical B2B services, we understand the potentially long and complex sales process.
Keyword Research
After defining your buyer personas we work with you to get the most relevant keywords that your target customers may use to find you or solve there problems which your services can support. This research forms the basis of your content marketing strategy.
Competitor Analysis
We review your competitors current keywords that generate stable organic traffic for their site, their backlink profile to see what high authority sites currently link to them, their current rank on keywords you wish to target and use this data when creating your SEO strategy.