Lightside Marketing is founded by Thomas Underwood. Thomas started his digital marketing career back in 2010 and holds a MCIM membership with the Chartered Institute of Marketing (CIM). Thomas has been a recognised Chartered Marketer since 2014. With over 12 years of experience in B2B digital marketing, Thomas began his wizardry in content marketing when he became a Hubspot customer over 10 years ago. This quickly led to the use of SEO and content to increase revenue. Thomas has worked with multiple SMEs in driving results and specialists in technical niche markets such as the pharmaceutical and energy industries.