B2B SEO Content Optimisation Services

Get the most out of your existing website content with content optimisation

Content Optimisation

A key part of any content marketing services is content optimisation. By using SEO best practices, existing content can be reviewed and analysed to improve it’s performance. With competitors generating new articles, or content becoming outdated, it is important to review your content’s performance and make improvements to maintain a high rank in google. At Lightside Marketing, our SEO expertise enables us to maximise content’s performance to ensure no pages are wasted efforts.

Our approach to content optimisation

There are many factors in SEO that can be used to improve content. We are able to perform all of the following so that you get the most out of your content.

Content Audits

Before we can start optimising content, we first have to discover pages that can be improved. By conducting a content audit we’ll review all your existing website pages, the organic traffic they provide and whether there are any conversion rate optimisation opportunities. By looking at your existing keyword rankings, google search console data and traffic we identify problematic pages and quick wins, and get to work on improving the content.

Content Pruning and Keyword Cannibalisation

A vital skill in SEO is knowing when content may need to be deleted, merged or improved. Sometimes content isn’t ranking well in search due to it being optimised for irrelevant or low value keywords and your page isn’t receiving any organic traffic. Or, there may be too many pages all targeting the same keyword, known as keyword cannibalisation.

These common issues in SEO are identified during the content audit and these problematic pages are either rewritten to focus on a more popular target keyword, deleted or merging existing content together while setting up 301 redirects.

On Page SEO optimisation

Sometimes a page just needs a bit of TLC. We see many pages on our clients websites that are indexed and ranking for keywords but not on page one and therefore receiving little organic traffic.

We can improve your current pages by either performing simple on-page edits so they align with your target keywords, or improving your existing articles, making sure they cover key points that search competitors may have covered and the content aligns with the user intent of the searchers keywords and provides them with the information they are looking for in a clear and concise format.

We also can do all your On Page SEO for any new contents that’s created in the future.

Schema.org Mark Up

Often overlooked, Schema.org mark tells Google exactly what your content is about and also helps increase the chance of displaying ‘rich snippets’ which has been proven to increase Click Through Rates (CTRs) on search results. We ensure all pages have the relevant schema mark up to increase your chances search visibility.

We guarantee that you will see an increase in organic traffic within six months.

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