B2B Content Strategy Services

Maximise the ROI of your content marketing efforts with a clear content strategy

Why do I need a content strategy?

Every business needs a plan in place for their content marketing. Without a plan you are in danger of taking a scatter gun approach to your content creation efforts and creating articles that don’t perform well in google and are a waste of time and resources. With a clear strategy you can guarantee the ROI of your content writing as each piece of content you create is following a well thought out plan with clear objectives.

Our Approach to Content Strategy

We use a proven approach to our content strategy services. By understanding your business and objectives we ensure every piece of website content will perform well in search and drive you relevant traffic to your website. We create content across the full sales funnel so that not only do you increase your organic traffic, you are also generating sales enquiries to grow your business when partnering with us, by focusing on the end result of lead generation we’ve help many of our clients grow their business and formed long lasting relationships with our partners. You can expect the following activities when working with us:

Phase 1 – Research

At the start of any relationship we need to understand your business and competitors. We kick things off by defining your buyer persona’s, understanding your user journey and sales cycle, performing keyword research, content audits, content gap analysis and your businesses sales and marketing objectives.

Phase 2 – Planning

In phase 2 we create the content plan and website sitemap. This brings together all the research from phase 1 and aligns it to your business objectives. Typically we prioritise BoFU money term service pages first, to get some potential quick wins and sales enquiries, and then focus on regular evergreen blogs to increase organic traffic and build topic clusters and authority that helps improve the ranking across your website. We set KPIs for how much evergreen content we’ll generate per month depending on your budget.

Phase 3 – Delivery

Our content writing team generates blogs and services pages from the plan to create SEO optimised content as part of our content writing services. With content across the full sales funnel you’ll have content assets that take your target audience from researching their pain points at the top of the funnel, to converting on services pages at the bottom of funnel.

Phase 4 – Reporting

We generate monthly reports for all our clients to see ranking performance, organic traffic and number of leads generating, we monitor the performance of the content on your website and optimise where needed to seek continuous improvements.

Phase 5 – Growth

The final phase is simply watching the results roll in. Watch your content rank, organic traffic increase and sales enquiries convert on your service pages. Not only are we SEO experts but we also are conversation rate optimisation (CRO) and sales copywriting specialists, so we don’t just focus on traffic, we focus on growing your business.

We guarantee that you will see an increase in organic traffic within six months.

Start Generating Leads

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