Generate SEO focused content that ranks in search and results in sales enquiries

We help B2B companies grow their business by increasing organic traffic and generating sales ready leads using SEO focused content marketing.

A B2B SEO Content Marketing Agency

Creating content that actually performs on Google requires a decent amount of research and well-thought-out plan.

At Lightside Marketing we are experts in creating content that ranks well in search engines. By partnering with us you will increase your organic website traffic and sales enquiries so your sales team is focused on closing the deals and growing your business. Using Search Engine Optimisation (SEO) techniques and focusing on content marketing you can reach your commercial goals and get ahead of the competition in the most cost effective way. We create evergreen content that holds long term value as it drives traffic and converts into sales qualified leads (SQLs).

Content Strategy

Every business needs a plan in place for their content marketing efforts

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Content Writing

Receive articles that rank in Google and drive relevant traffic and leads

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Content Optimisation

Get the most out of your existing content after performing

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The 5 Steps in our approach to starting your Content Marketing Journey

Step 1 – Research

We begin by identifying your customers’ buyer personas and performing keyword research. By discovering the relevant keywords which your audience are using and aligning those keywords with your expertise and service offerings, quality organic traffic can commence.

Step 2 – Planning

Using all these keywords and conducting a content audit, it allows us to define a content plan and road map of articles and on-page optimisations you can expect to receive.

Step 3 – Deliveries

With a plan in place our writers now focus on your monthly deliveries to upload onto your website.

Step 4 – Reporting

After new content is uploaded and existing content optimised we monitor and track performance so we can make any necessary changes to remain competitive against your search rivals.

Step 5 – Growth

Watch your content rank, traffic increase and leads roll in with the support of our conversation rate optimisation (CRO) and sales copywriting skills.